This is a true story. Not that you would doubt it. But it is.

3 years into being a marketing consultant, and I was approached by David Duke’s (former Grand Wizard of the Klu Klux Klan) political team for his 2016 senate campaign. Obviously, I refused, but that moment inspired rest of my career.

Now, with over 16 years in the creative field, my focus has been on harnessing audience psychology to scale organizations and brands. This involves a mix of empathetic organic content, unique paid strategies, and innovative operations management. I find joy in dispelling branding blindspots with disruptive creativity, elevating operations, optimizing conversions, and generating fresh leads.

My grassroots experience has been pivotal in developing expertise in movement programming for social impact. This has allowed me to build a diverse portfolio of community initiatives, including food banks, educational support, DEI training, and social change policies. My journey has meandered through agencies, startups, nonprofits, and SMBs, but my heart lies with brands and organizations committed to positive change.

Hailing from Atlanta, Georgia, I first emerged as a marketing force as the Director at Acadiana Center for the Arts at 23. The path led me through various community foundations and into the tech sphere during the COVID-19 pandemic. There, I saw the contrast between the affluent tech world and the resourcefulness of nonprofits.

Sought after for my expertise in personal branding and strategy by companies like Adidas, Apple, and Jordan, it’s my role as a Cultural Ethnographer and Brand Strategist that defines my true passion. This involves deeply understanding and influencing narratives.

“Power, Beats, and Rhymes,” my upcoming book, originated in 2022 from my frustration with profit-centric modern storytelling. It's more than words; it’s a testament to my commitment to revealing the hidden power of narratives and their cultural impact.

Known for my affability and fervor, I bring a distinctive viewpoint to cultural consciousness discussions. I challenge readers to think about the broader implications of the stories we engage with, urging them to consider their influence on our collective narrative.