Last week we dived into what branding really is, and today we’re tackling advertising. These terms often blur together, but it’s important to understand their differences. Branding is all about perception—how people see and feel about your brand. Advertising, on the other hand, is about selling—directly telling people why they need what you’re offering.
In this video, I break down how branding and advertising work together. We’ll look at how ads use branding elements like logos and colors to create consistency and build trust. We’ll also explore how advertising has evolved from radio and print to the digital age of social media, Google, and YouTube. Advertising is everywhere, whether you’re paying for it or not. I’ll explain why understanding these concepts is crucial before diving into marketing tactics. Whether you’re a business or an individual, getting your messaging right is key.
So, if you’re ready to clear up the confusion and learn how to effectively communicate your value, this video is for you. Stay tuned, because next week we’ll dive into what content really is and how it differs from ads.
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